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From Chambéry, we build websites for start-ups, laboratory spin-offs and industrial SMEs in Grenoble: sites that explain a technology without losing the buyer, help with recruitment and speak English. The project runs remotely, with workshops in Grenoble when the team benefits from meeting.
Grenoble Alpes Métropole presents its catchment area as the most industrial in France, according to a barometer produced with the Banque de France. On the Presqu’île, the city’s science district, the GIANT campus brings together eight research, higher education and industry partners, including the CEA, the CNRS and Université Grenoble Alpes. Many businesses in the area therefore sell a product their customers do not grasp at first sight.
Their website has three readers: the buyer who wants to know what the product is for, the engineer checking its performance, the candidate wondering whether to join the team. Here is how we run website design for them; our web agency for Grenoble page presents our other services in the city.
How do you present a technology without losing the buyer?
By starting from what it makes possible, application by application, and keeping the technical principle for a second level of reading. Every claim rests on evidence you are allowed to cite.
The 'Our technology' page talks about you; the buyer, meanwhile, is trying to solve a problem in the vocabulary of their own trade. So we organise the site around uses: one page per application, with the problem solved, the operating conditions and a link to the data sheet. A usage diagram replaces several paragraphs.
Links with a laboratory, with Minalogic, the digital technology competitiveness cluster for Auvergne-Rhône-Alpes, or with an incubation programme are reassuring, provided they are cited in the terms set out in your agreements. Page architecture is part of our UX/UI design work.
Can a website help recruit rare profiles?
Yes, if it shows what job ads leave out: the real work, the team, the projects, the way of working. A well-built careers page then serves every hire.
An engineer approached by several employers wants to know what they will work on, with which tools, and how their time will split between research and industrialisation. We build a careers page with portraits, footage of the lab or workshop filmed by our partner video crews, and one page per open position.
With JobPosting structured data, Google can display these openings with special features in its job search results.
Does a Grenoble business need a bilingual website?
Yes, as soon as your buyers, research partners or candidates are not all French speakers. English then covers the applications, data sheets, recruitment and contact.
The Métropole’s barometer underlines the weight of exports in Grenoble’s industry. A foreign buyer who finds only French data sheets moves on to the next supplier, and a badly translated technical term casts doubt on everything else, so the translation is reviewed by someone from the trade. Each language has its own address, planned from the mock-ups onwards, because adding it afterwards often means reworking the structure.
What website for an industrial SME in the Isère?
A site that lets a client quickly check your capabilities, your actual certifications and your technical contact, then request a quote with their drawings.
For example, a mechanical or electronics SME in the Grésivaudan valley looking to diversify needs one page per market, real workshop photos and a structured quote request. If those requests must flow into management software, the connection is planned at scoping with our business automation team. When the question of the software itself arises, read what to automate in your business.
Timeline, quote, organisation: how does it work from Chambéry?
Timeline and quote depend on the number of applications to present, the languages, the content to produce and the connections with your tools. We come to Grenoble for the kick-off workshop and the shoots; the rest moves forward remotely.
Scoping brings together the person who sells and the person who designs. Then come copywriting, diagrams and mock-ups, development, essential SEO, launch and aftercare. Approving technical copy often takes longer than planned: appoint an internal reviewer early. The stages of such a project are set out in our guide to creating a professional website.
If the start-up still has to move from a lab project name to a real brand, we begin with brand identity.
Frequently asked questions
Can you write the technical copy?
We write the structure, the presentation copy and the application pages based on interviews with your teams. Technical values come from you, and an in-house expert reviews each page before it goes live.
How do you protect what is confidential?
The site shows the result, never the know-how that produces it. Detailed documents go through a second level: sent after a first conversation, through a partner area or at a technical meeting.
Can a Chambéry-based agency handle a Grenoble project?
Yes: video calls, shared documents, a written summary after each decision, and trips to Grenoble when a workshop or a shoot calls for it.
What platform is the website built on?
Custom development or a proven platform, depending on the features required, and always editable by your team.
Updated · LaBoîte, Chambéry, Savoie
