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From Chambéry, we build websites for businesses in Annecy and Haute-Savoie: bilingual sites for tourism, hotel sites that win direct bookings, B2B sites for industry. Most of the work is done remotely, and we come to Annecy for workshops and shoots.
Annecy is 42 kilometres from Geneva, as the lake’s tourist office points out. Many of its customers book late, on their phones, sometimes in English or German, after comparing several places. A site only in French, or one that sends visitors to a platform to book, lets those customers slip away.
The area does not live off the lake alone. Outdoor brands have their network here, Outdoor Sports Valley, historically rooted in Annecy, and Haute-Savoie is home to the majority of France’s precision bar-turning companies, according to the trade body for the profession. Here is how we approach website design for them; our web agency for Annecy page covers the rest of what we do.
Which languages should an Annecy website offer?
French and English are enough for most tourism businesses, provided the English covers the whole journey up to the confirmation. Other languages are decided according to where your customers really come from.
A translated offer that ends in a French-only form, or a confirmation email the customer cannot read, loses the sale at the last moment. We translate the offer, the booking, directions, terms and the FAQ first, and only then the remaining pages.
Each language gets its own address, and hreflang tags link the versions together: Google asks that each one reference itself as well as the others. It does not use them to detect the language, which it reads from the content, so an English page must be English throughout, menus included.
How can a lakeside hotel sell more directly?
By giving guests a reason to book on its own site, showing the booking engine on the first screen of a phone and answering the practical questions the platforms leave aside.
Take a hotel near the old town, filled mostly through the platforms. Its guests wonder where to park, how far the lake is, how to get there from the station. A clear directions page clears up those doubts before they push people to book elsewhere. Our online payments offer covers prepayment and deposits.
With Swiss guests, the question of taking payment in Swiss francs sometimes comes up, along with which payment methods to offer them.
What should an outdoor brand’s website show?
The product in real conditions, the precise use it was designed for, and product pages that answer a practitioner’s questions: materials, weight, sizes, care, repair.
A young brand launches alongside names every practitioner knows. Its website helps it hold a precise position: the story of how it is made, field footage shot with our partner video crews, a retailer area with downloadable visuals. When online sales become central, we move on to an online store.
What comes before the website, from the name to the identity, is covered in our guide to brand identity essentials.
And for a subcontractor in the Arve valley?
Its website must let a buyer check quickly that they can entrust it with a part: capabilities, materials, tolerances, batch sizes, certifications, technical contact. And it must exist in English.
The bar-turning trade body highlights how much exports matter to the profession. A foreign buyer does not know your local reputation: they judge on what the screen shows. We favour a capability table over a list of machines, one page per market served, real workshop photos and a quote request with confidential drawing upload.
How do we work with Annecy from Chambéry?
Most of the work moves forward remotely, over video calls and shared documents, with a single point of contact. We come to Annecy for the kick-off workshop and the shoots.
From one Annecy project to the next, what mainly changes is the languages, the booking and the shoots: that is where the quote is decided. Mind the season, too: a hotel website goes live before the first summer bookings. Our article on how to build a professional website helps you plan backwards from the launch date.
To be found in the city, see local SEO in Annecy; for campaigns, our communication agency in Annecy page.
Frequently asked questions
Can an agency from Chambéry do good SEO for a website in Annecy?
SEO depends on the content, structure and technical quality of the site, not on the agency’s address. Locally, what counts is your Google Business Profile, at your own address, and pages that genuinely talk about your business.
Which platform suits a bilingual website?
One that handles languages natively, with one address per version, and that you can edit without a developer. We avoid machine translations displayed on the fly, which sound wrong and create no page to index.
Do you need a separate site for Swiss customers?
Rarely. A French and English version, with directions from Geneva, is usually enough.
Can the photos be taken on site?
Yes, by our partner video crews, who come to Annecy to photograph the premises, the workshop or the product out in the field.
Updated · LaBoîte, Chambéry, Savoie
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