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LaBoîte makes corporate videos, brand films and reels for Annecy businesses, with our partner video crews. We work from Chambéry and come to Annecy for location scouting and filming. The films are designed for an international audience, with subtitles and a version adapted to each social network.
In Annecy, the moving image is part of the economy. Grand Annecy, the urban community, lists image and creative industries among its key sectors, alongside sport and outdoor industries, mechatronics and business tourism. A technical clothing brand, a lakeside hotel or an industrial small firm therefore publishes its videos in a city where many viewers can tell a carefully crafted shot from a sloppy one at first glance.
We have no office in Annecy: scriptwriting happens by video call or during a first meeting, then the crew comes to film at your premises. Our video and photography service sets out the general method, and our web agency for Annecy page covers everything we offer in the city.
Why does video have to meet a higher bar in Annecy?
Because the city lives to the rhythm of animated film and of a tourism trade that compares everything in pictures. A rough film stands out there faster than elsewhere.
Every June, CITIA organises the Annecy International Animation Film Festival, whose next edition is announced for 13 to 19 June 2027. The CNC, France’s national film agency, reported on the opening, on 19 June 2026, of the Cité internationale du cinéma d’animation (International Animation Cinema Centre) at the Haras d’Annecy, with a museum, exhibition spaces and a cinema dedicated to animation. This context does not require a business to use animation; above all, it requires care with framing, light, sound and pace.
Grand Annecy welcomes more than 3 million visitors a year, and tourism supports around 1,400 businesses. These visitors often choose an activity, a restaurant or a room after a few seconds of video watched on their phone, sometimes before they have even arrived.
What kind of video for an Annecy outdoor brand?
A film that shows the product in use, in its setting, then short formats for each collection. The lookbook and the action footage can be shot on the same day, from a precise shot list.
Outdoor Sports Valley runs the network of outdoor sports industries, and the Annecy Base Camp business incubator, at the Parc des Glaisins, hosts companies in the sector. For them, video must convey a fabric, a cut, how a garment holds up under effort, not just a postcard landscape. The Wind Factory lookbook, shot by our partner video crews and visible on our reels page, shows the kind of film we produce for a clothing brand.
A young brand also has to fit its shoots around its launch and trade-fair calendar. Our journal article on launching an outdoor brand in Annecy sets out the order of the steps, from the name to the first content; the reels for each collection then join the plan drawn up with our social media support.
How do you speak to the lake’s international visitors on video?
By relying on images and on-screen text rather than a long voice-over, then adding subtitles in your customers' languages. A single shoot can then serve several markets.
According to Grand Annecy, European visitors account for 85% of foreign visitors, and Geneva is among the nearby airports. A reel for a sailing school, a boat hire company or a lakeside hotel must therefore make sense to people who do not speak French. We write short scripts built around what can be seen, and prepare French and English subtitles from the edit onwards, or another language if your bookings justify it.
The website pages that will host the video follow the same logic: our article on the bilingual website of a tourism business helps you choose which pages to translate first. For a hotel or restaurant, the shot list in our article on photos and videos for a hotel in Chamonix transfers well to the lakeshore, adjusting for the seasons.
Live action or animation: which should you choose?
Live action to show places, gestures and people, animation to explain what the camera cannot film. Many Annecy projects benefit from mixing the two.
A mechatronics company can film its workshop, machines and teams, then add a few seconds of motion design to reveal the inside of a mechanism or an order of magnitude. Software is better presented in animation, craftsmanship in live footage. Either way, the text is settled before anything is drawn or filmed: it sets the length and the pace.
If an animated part is planned, the brief must say so from the outset, with the formats, voice, music and rights. Our article on commissioning motion design in Annecy lists the points to put in writing before production starts.
Can you film by the lake and in the old town?
Yes, provided the permissions are ready: the town hall’s when the shoot occupies public space, that of recognisable people and, for a drone, compliance with the flight rules. Busy spots are best filmed early in the morning or out of season.
The lakeshore, the canals of the Thiou and the lanes of the old town are much sought-after backdrops, and rarely empty in summer. If the crew sets up equipment on the public highway, the request goes to the town hall well before the date; we check with you what applies to the chosen location. Service-public.fr points out that the exceptions for street scenes assume there is no commercial purpose: for a corporate video, we film people who have signed their consent and frame passers-by so they cannot be recognised.
For an aerial shot over the water or the rooftops, the restrictions map published by the Ministry for Ecological Transition with IGN, the national mapping agency, is the reference: in the zones concerned, flights are either banned or subject to authorisation from the zone manager. Our partner video crews check these points before suggesting a drone shot, and we always plan a ground-level alternative.
How is an Annecy shoot organised from Chambéry?
Writing and preparation are done remotely, then the crew comes to Annecy for scouting if needed and for the shoot. The edit and the different versions are then submitted to you online.
We first set the goal, the audience and the channels, then write the script and the shot list. The shoot is grouped into as many days as needed, with the right partner video crew: more product and fashion for a brand, more places and service for a hotel. You approve a first cut, then the versions: a horizontal film for the website, subtitled vertical reels along the lines of our article on vertical video, and cut-downs for ad creative.
To pin down the message first, our communication agency for Annecy page presents our approach. Businesses in Savoie will find theirs on our corporate video in Chambéry page.
Frequently asked questions
Do you come to Annecy to film?
Yes. We are based in Chambéry and the crew comes on location for the shoot; preparation meetings take place by video call or at your premises.
Can you deliver English versions?
Yes: English subtitles, translated on-screen text and reel captions. A voice-over in another language is planned in the quote.
Do you also do animation?
Yes, in motion design, on its own or mixed with live footage. The choice depends on what the video needs to show and where it will be watched.
Can you film in both winter and summer?
Yes, and it is often useful for a tourism business: we then plan two short sessions, each in the season it has to sell.
Updated · LaBoîte, Chambéry, Savoie
