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LaBoîte

Web and communication agency for Annecy.

Websites, branding, video and consulting for businesses around the lake, in the business parks and in the old town, managed from Chambéry.

LaBoîte works with businesses in Annecy and Grand Annecy on their website, brand identity, video, search visibility and strategy. Our team works from Chambéry, by video call for day-to-day follow-up, and comes to Annecy for workshops and filming. One point of contact sees the project through from start to finish.

From Chambéry, we work remotely with businesses in Annecy, and come on site for workshops, shoots and launches.

Annecy

Haute-Savoie (74) · Auvergne-Rhône-Alpes

  • tourism
  • outdoor sports
  • industry
  • animation and film
AnnecyChambéry

From Chambéry to Annecy.

What does the economy of Annecy and Grand Annecy rest on?

Grand Annecy, a grouping of 34 municipalities, promotes its key sectors: mechatronics, animation and the creative industries, sport and outdoor, and business tourism. Lakeside tourism sits alongside precision engineering and the animation trade.

The Outdoor Sports Valley association runs the network of outdoor sports companies, and the Parc des Glaisins business park hosts Annecy Base Camp, the incubator the local authority dedicates to them. On the image side, CITIA organises the International Animation Film Festival every June, along with its market, Mifa, and runs the Cité internationale du cinéma d’animation, an international animation centre that opened in June 2026 at the Haras d’Annecy, the town’s former stud farm.

According to Grand Annecy, tourism supports around 1,400 businesses. Further east, the Arve valley built its industry on precision bar turning, which grew out of the old watchmaking trade. Switzerland is close by: the local authority lists Geneva airport among the area’s transport links.

That makes for three demands. You need to speak to customers who compare options in several languages, with a bilingual website planned from day one. Your image has to hold its own in a town where animation and sport set a high bar. And industrial know-how has to be easy to grasp, for buyers and job candidates alike.

Colourful facades of Annecy's old town along the Thiou canal
Photo: Lilian Cordier, Unsplash

Which districts and business parks matter in Annecy?

Businesses are spread between business parks, often built around one sector, and the tourist centre around the lake and the Thiou canal.

  • Parc des Glaisins, Annecy-le-Vieux

    Home to the Annecy Base Camp incubator, dedicated to sport and outdoor brands. The brands starting out here need a name, a brand identity and content that live up to the standards of their industry.

  • Parc Altaïs, Chavanod

    This park hosts the Galileo incubator, aimed at innovative companies. The challenge: explaining a technical product in a few screens, to customers and investors alike.

  • Les Papeteries, Cran-Gevrier

    An incubator for the creative industries and digital imaging, in a former paper mill. The studios and freelancers based there want a website that lets their work speak for itself.

  • La Pilleuse, Seynod

    One of the parks where Grand Annecy is selling its last plots of land. Craft businesses and small manufacturers here are mainly after qualified quote requests and a solid presence on Google.

  • Old town and lakeside

    The medieval centre and its canals draw a passing crowd. Hotels, restaurants and shops depend on online booking, reviews and a Google Business Profile kept up to date.

What do we offer businesses in Annecy?

The Studio creates websites, brand identities, video and content; Consulting helps you sell. Here is each service, seen from Annecy.

What situations do we come across with Annecy businesses?

These are typical situations, not clients. Our real projects, such as the Corsiva group or Joke MP4, serve as proof of method.

  • A young outdoor brand before its first collection

    For example, a technical clothing brand in an incubator that needs to pick a name it can register and produce its visuals before a trade show, following the steps in our guide to brand identity essentials.

  • A lakeside hotel too dependent on booking platforms

    A booking engine on the website, clear cancellation terms, pages in English: the journey follows our six steps for winning direct bookings.

  • An industrial subcontractor that wants to be seen

    A mechatronics SME presenting its machines to buyers and job candidates: a day of filming in the workshop, then an animation prepared from a clear motion design brief.

  • An old-town shop changing hands

    A new owner refreshing the name, the shop sign and the Google profile without losing the regulars, following the approach used for the five brands of the Corsiva group.

How does an Annecy project run from Chambéry work?

Mostly remotely, with video-call check-ins and a shared workspace, and in Annecy for the kick-off workshop and the filming.

The workshop takes place where you work: for a hotel or a water sports centre, seeing the place changes the photos, the copy and the order of the pages. Design and development then follow remotely, step by step, in the way we describe in our article on working with a remote agency in the Rhône-Alpes region.

For a tourism business, we aim to go live before spring and to film when the terraces and the light make people want to come, not in the middle of August. Towards the Genevois area or the Chablais, the setup is the same for Annemasse and Thonon-les-Bains; on the Savoie side, see Chambéry.

Frequently asked questions, Annecy.

Can you shoot a video on the shores of Lake Annecy?

Yes, on the shore, in town or on the water, with our partner video crews. Drone footage requires permits, which we check before setting the date.

How do you reach both tourists and year-round customers?

By separating the journeys. Visitors want to book quickly, often on their phone; local customers want to understand what you offer and get in touch. Your website, Google profile and social media can serve both, with pages and messages for each.

Does the June animation festival change anything for local communication?

For many hotels, restaurants and shops, that week brings an international crowd. Prepare your content, opening hours and English pages a few weeks ahead, and check your Google profile.

Do you need an agency located in Annecy to rank well in Annecy?

No. Google relies on your Business Profile, your address and your website, not on where your provider is. What counts is a complete profile, pages that talk about your local business, and the same information everywhere.

A project in Annecy? Let’s talk.

A first conversation by video call or on site in Annecy, then a written proposal, item by item.