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LaBoîte works with Annecy businesses from Chambéry, where it is based, and travels to Annecy for workshops and shoots. We write the communication plan, then produce brand, content, videos and campaigns, often in French and English, for a clientele that mixes residents, tourists and Swiss neighbours.
Communicating for an Annecy business has its own particularities. The lake draws visitors in every season, Geneva is just next door and local industry sells far beyond Haute-Savoie. In the same month, one business may be talking to a resident, a British tourist and an industrial buyer.
We do not have offices in Annecy: we work from Chambéry and come over whenever the project warrants it. Our method starts with communication strategy, followed by production with the same team. The web agency for Annecy page lists all of our services for the city.
What sets communication in Annecy apart?
An audience more international than the size of the town would suggest, business that follows the seasons, and strong sectors: industry, outdoor, moving images and tourism. The communication plan takes this into account from the start.
Grand Annecy, the local authority for the urban area, describes an economy built on industry, tourism and local services, and highlights four sectors of excellence: mechatronics and robotics; moving images and the creative industries; outdoor, driven by the Outdoor Sports Valley network; and tourism. Each has its own codes, trade fairs and buyers.
Should you communicate in English, or in several languages?
If some of your customers do not speak French, yes, at least for the materials they use to choose and to book. The rest can wait, as long as the priorities are set with method.
Bilingual communication does not mean translating every post. We define what needs to exist in English: offer and booking pages, campaign visuals, video subtitles, some replies to reviews. Well-made subtitles serve both languages from a single shoot.
Geneva adds a nuance: a French-speaking but Swiss clientele, attentive to access and payment methods. For a tourism business, the pages to translate first are the offer, the conditions, the directions and the booking page; our guide on how to build a professional website covers the groundwork for each of them.
How do you keep communication going with such marked seasons?
By preparing each season well before it opens, with a calendar that also plans for the quiet periods. Images are shot when the scenery is there, then published at the right time.
A paddleboard rental or a paragliding school cannot shoot its summer images in April. We organise shoots during the season, with our partner video crews, to build up a reserve of content for the following year. Campaigns start before the booking period, not in the middle of it.
The low season is the time to rework pages, prepare visuals and win over local customers. For short vertical formats that keep a feed alive all year, see our article on vertical video, reels and stories.
Outdoor brands, industry, animation studios: what kind of communication?
An outdoor brand is judged on its field images, a manufacturer on its technical proof, an animation studio on the quality of what it shows. The plan starts from what your buyer needs to see in order to trust you.
For example, a young mountain equipment brand needs a name that has been checked, an identity that works on a sewn-in label as well as on a screen, and photos taken in real conditions: see our article on brand identity essentials. An industrial SME around Annecy speaks to buyers looking for capacity and lead times, presented without jargon.
Every June the town hosts the Annecy International Animation Film Festival, organised by CITIA, with its professional market, Mifa. An animated video here is therefore aimed at a demanding audience, and a precise brief for the motion design and 3D work is the first thing to get right.
How does an Annecy project run from Chambéry?
The groundwork is done online, with regular check-ins, and we come to Annecy for the moments that are better shared in person. You have one point of contact for strategy and production alike.
A typical project starts with a workshop at your premises, then a written plan, then production: identity, website, content, online advertising or video. Shoots take place in your own setting; approvals and reviews are held by video call.
For the website, see the website design in Annecy page; to be found by visitors, the local SEO in Annecy page.
Frequently asked questions
Do you have offices in Annecy?
No. LaBoîte is based in Chambéry and travels to Annecy for workshops, shoots and important presentations. Between those meetings, the project moves forward online.
Can you produce content in English?
Yes: copy, subtitles, campaign visuals and website pages. We recommend a final read-through by a native English speaker.
When should you start preparing for the summer season?
Ideally during the winter: strategy, shoots and the first campaigns take several weeks. The exact timetable is set at the first workshop.
Updated · LaBoîte, Chambéry, Savoie
