group
Communication and web agency for Lyon.
In a city where every trade has its competitors, a sharp offer and a recognisable image come before everything else.
LaBoîte helps businesses in Lyon and the wider Métropole clarify their offer, build their image and get found, from the website and SEO to video. We work from Chambéry, mostly remotely, and travel to Lyon for workshops, filming and launches. Consulting and the Studio work on the same brief, with a single point of contact.
From Chambéry, we work remotely with businesses in Lyon, and come on site for workshops, shoots and launches.
Lyon
Rhône (69) · Auvergne-Rhône-Alpes
- health and biotech
- industry
- gastronomy
- business services
ChambéryFrom Chambéry to Lyon.
Which sectors drive the economy of the Lyon metropolitan area?
The Métropole de Lyon brings together 58 municipalities and a wide range of sectors: health and life sciences, chemicals, industry and digital, food and textiles. Almost every trade has plenty of competitors there.
Health holds a special place. The Lyonbiopôle Auvergne-Rhône-Alpes competitiveness cluster, based on avenue Tony Garnier in Gerland, covers biotech, medtech and digital health. These companies have to convince investors, doctors and manufacturers all at once: that is the subject of our article on brand identity for a biotech or medtech in Lyon.
ONLYLYON Invest, the inward investment agency backed by the Métropole and the Chamber of Commerce (CCI), also highlights energy, sustainable construction and mobility. Lyon’s merchant and culinary traditions add a host of restaurants, shops and craft businesses competing for the same searches.
In Lyon, being good at what you do is not enough to be chosen. You need an offer that can be understood in one sentence, an image that stands apart from your direct competitors, and search visibility worked on by trade and by district, as our article on how to sell your offer explains.
Which business districts shape Lyon and its metropolitan area?
ONLYLYON Invest identifies six hubs: Part-Dieu, Confluence, Gerland, Vaise, Carré de Soie and Techlid in the west of the area. Each has its own business profile.
Part-Dieu, 3rd arrondissement
Presented as France’s second-largest office district, built around a multimodal railway station. Regional headquarters and service firms here sell trust above all: a restrained website, references, expert content.
Confluence, 2nd arrondissement
A former industrial zone at the southern tip of the Presqu’île, the city-centre peninsula, now an eco-district. The companies moving in care about their image as much as their offices.
Gerland, 7th arrondissement
The life sciences hub: laboratories, biotech, manufacturers, engineering. Companies here have to explain an innovation to very different audiences and prepare for trade shows and funding rounds.
Vaise, 9th arrondissement
SMEs, start-ups and large groups in digital, broadcasting and services. Their customers are quick to judge the quality of a website or a video.
Carré de Soie, Vaulx-en-Velin
A mixed, well-connected district of offices, light industry and shops. A Google Business Profile and local SEO carry as much weight here as the website.
Techlid, west of Lyon
The Métropole’s second office hub, spread over 15 municipalities. Many companies here sell to other businesses and need a communication strategy that feeds their sales teams.
How does our offer adapt to the Lyon market?
We often start with Consulting, to sharpen the positioning, then the Studio produces the website, the brand identity and the content.
Offer strategy
Before any redesign, put into words what sets you apart from competitors in your trade or your district, then turn it into named offers.
The serviceWebsite design
A website built on that positioning, fast and clear on a phone; our page on website design in Lyon describes the approach.
The service Website design in LyonBranding and brand identity
An identity that stands out in a city crowded with signs, from the biotech raising funds to the café opening in Croix-Rousse; see branding in Lyon.
The service Branding in LyonSearch engine optimisation (SEO)
District pages only when they have content of their own, as set out on our page on local SEO in Lyon.
The service Local SEO in LyonVideo and photography
Filming in the city, in the lab or in the kitchen with our partner video crews.
The service Corporate video in LyonSocial media content
Reels that show what competitors keep quiet: what goes on behind the scenes, the craft, the people.
The serviceAI and assistants
An assistant for an online shop’s customer service, with the precautions set out in our article on AI customer service.
The service AI integration in LyonBrand and business launch
For a new Lyon business, a communication schedule for the first months, from the name to the first campaign.
The serviceGrowth and acquisition
Measuring enquiries by channel, then focusing the budget on what actually brings in customers.
The service
Which Lyon situations come up most often?
The following cases are typical situations, presented to illustrate our approach. None of them describes a real client.
A Gerland medtech ahead of a funding round
For example, a young medical device company whose logo dates back to the university project. We rework the identity, the investor presentation and a restrained website, following the specific rules that govern communication about health products.
A Part-Dieu firm that looks like all the others
A consulting firm whose website lists generic areas of expertise. We help it choose two or three target audiences, say so in one sentence and publish content that proves it. A brochure and posts follow, as for The Club.
A restaurant opening on the Presqu’île
A chef who has to handle everything at once: name, online menu, booking, social media. We follow the calendar for the first three months set out in our launch article, and our article on the website of a fine-dining restaurant.
How do we work with a Lyon business from Chambéry?
In stages, with video-call check-ins, a shared workspace and trips to Lyon for the decisive moments: positioning workshop, filming, launch.
The first workshop, ideally at your premises, sets your offer against the competitors your customers are also looking at. Mock-ups, copywriting and development then happen remotely, approved step by step.
Our partner video crews arrive with a prepared shot list, so filming can be done in a day where possible. A launch is planned with a backward schedule, as when filling an event in Lyon with paid ads. The same setup applies to Villeurbanne, Vienne, Saint-Étienne and Grenoble.
Guides for businesses in Lyon.
How to build a professional website: the steps that matter
Websites · 6 minBefore design and code, a professional website is won or lost on its goal, its structure and its content. The steps that matter, in order, and the mistakes to avoid.
Brand identity: what a brand needs before it goes public
Branding · 6 minA logo isn’t an identity. What a brand needs before launching its website or social media: clear foundations, a logo in every variant, colours, guidelines and templates.
Web agency, marketing agency or freelancer: how to choose?
Strategy · 6 minThe right supplier depends on your project more than on their job title. What each option does well, the questions to ask before you sign and the signs that should worry you.
Frequently asked questions, Lyon.
How do you stand out when you have dozens of competitors in Lyon?
By choosing what you do differently, and for whom, then saying it the same way everywhere: website, Google profile, social media, quotes. A narrower but clear offer often attracts more useful enquiries than a long list.
Do you need a page for each arrondissement for SEO?
Not as a rule. A page per district is justified when you genuinely work there and have something specific to say about it. Otherwise, one solid Lyon page and a complete Google Business Profile do the job better.
Do you work in the west of Lyon or the east of the metropolitan area?
Yes: a meeting in Vaulx-en-Velin, in the western suburbs or on the Presqu’île is arranged like anywhere else, and the rest moves forward remotely.
Can you work with a healthcare company?
Yes, for the brand identity, website, presentations and videos. Messages about a health product follow strict rules: we write with your regulatory teams and have every claim approved before publication.
A project in Lyon? Let’s talk.
A first conversation by video call or on site in Lyon, then a written proposal, item by item.
We also work around Lyon.
Sources
- Home page — Métropole de Lyon (58 municipalities)
- Lyon metropolitan area: the capital of the Auvergne-Rhône-Alpes region — ONLYLYON Invest
- Lyonbiopôle Auvergne-Rhône-Alpes, competitiveness cluster — French Ministry of the Economy (entreprises.gouv.fr)
Pages consulted in October 2026, updated 19 October 2026. The brands mentioned belong to their owners.