Launching a new service from start to finish: the Corsiva Prime launch

Where does launching a new service begin?

With the offer, before a single visual. Corsiva Prime covers luxury car imports and tailored support. We clarified this offer into two services, presented simply, so that a visitor knows within seconds which one is for them.

The step looks modest; everything else depends on it. The website menu, the guide categories, the first posts and the announcement copy all flow from those two services. If the offer is still shifting during production, every asset has to be redone. That is the job of offer strategy.

Why write communication rules before the first post?

Because several people will be writing in the brand’s name: on the website, in the guides, on social media, in replies to messages. Without written rules, each one invents their own vocabulary, and the brand speaks with several voices in its very first week. These rules fit on one page:

• the exact names of the two services, written the same way everywhere
• the tone: the words we use, and the ones we avoid
• what we never promise, even to win someone over
• where the Corsiva name sits, since Prime is joining an existing brand family

What did the website need from day one?

Three elements, each with a clear role. A simulator, so that visitors can go part of the way on their own before getting in touch. Practical guides, answering the questions people ask before a major purchase. City pages, to be found by people searching for the service near them.

The guides demand the most rigour. In the car world, many questions are about paperwork: the French government’s Service-Public website explains, for example, that a vehicle bought in another EU country needs a tax clearance certificate (quitus fiscal) and a certificate of conformity, or an equivalent document, to be registered in France. An accurate guide that points to the official source reassures more than any promise.

How do you prepare Instagram and LinkedIn before launch day?

An empty account on announcement day looks like an unfinished project. For Prime, we prepared the bio, the profile logo, the Story Highlight covers and the first posts. On LinkedIn, the announcement presented Corsiva Prime as a brand joining the Corsiva group.

LinkedIn states that a Page is created in the organisation’s name and that its creator becomes super admin. Decide beforehand who will hold that role, and appoint a second admin: an account that depends on one person alone leaves a young brand exposed. These settings are part of our social media work.

What should you check the day before launch?

Launch day invents nothing: it publishes what is ready. The day before, a short checklist is enough.

• The website is live, tested on mobile, and the form lands in an inbox someone reads every day
• The simulator works for every planned scenario
• The first posts are scheduled in order, from the announcement to the invitation to contact the team
• The LinkedIn announcement has been proofread and approved by management
• Someone is available to answer messages in the first few days

What should you measure after the launch?

Not likes. What matters is the enquiries received, for which service and through which route: social media, Google search, a city page, a guide. Log them from day one.

The Performance report in Search Console shows which pages appear in the results, for which queries, and with how many clicks. Questions from the first clients feed the next guides, and a hesitation that keeps coming up signals an offer that needs rewording. The key is to have planned these measurements before the announcement.

What can any business launching a service take from this?

This order works for a shop, a practice or a start-up. Our business launch page sets it out, our guide to start-up communication (in French) walks through the steps, and our web agency in Chambéry (in French) page explains how our team, based in the Rhône-Alpes region, comes on site for workshops and shoots. The rules to keep:

• The offer first, in a few services and plain words
• Written communication rules, shared with everyone who publishes
• A website that answers questions before anyone calls: a tool, guides, local pages
• Social accounts complete before the announcement, not after
• Measurements agreed before launch day